Owner met Abby with a successful yet heavily owner-dependent aesthetic practice, generating approximately $225K–$250K in monthly revenue—$125K–$150K of which was being produced by the owner herslf. She was acting as lead injector, manager, protocol developer, and simultaneously trying to expand into a satellite location and build a training program. Despite momentum, there were no systems, structure, or strategic support in place.
Engagement Lifecycle & Strategy:
It quickly became clear she needed more than consulting—she needed embedded leadership. We transitioned into Fractional Management to directly support her team, drive accountability, and stabilize the core business. In tandem, Abby stepped in as her Recruitment Specialist, sourcing and placing a full-time Practice Manager and additional injectors.
Once the leadership structure was in place, Abby shifted back into a strategic consulting role. Abby worked directly with the newly installed manager and team leads , helped train to ensure alignment and operational consistency across all locations, positioning the owner to grow with confidence.
Strategic Execution:
- Took over daily operational support as Fractional Manager, streamlining internal communications and accountability
- Recruited and trained a full-time Practice Manager, plus multiple injectors to support growth and reduce owner load
- Activated the marketing system to drive targeted lead generation and launch new hires
- Used the PinkSky system to successfully fill provider schedules and offload the owner's waitlist
- Introduced a $250 deposit booking system to control availability and encourage redirection to other injectors
- Launched an internal training facility to develop providers and generate new revenue
- Opened 3 additional clinic locations while maintaining stability and growth at the flagship site
- Utilized the NSO (New Site Opening) framework to streamline the launch and integration of new sites
- Partnered with leadership to train and empower team leads across departments
Creative Team Optimization:
- Transitioned front desk Patient Coordinator into a revenue-generating Aesthetician role
- Cross-trained PMU Artist as a Medical Assistant to reduce downtime and increase operational efficiency
- Created a Makeup Department for special events, led by her MA who also specialized in makeup artistry
- Introduced wellness services to expand offerings and elevate the patient experience
Professional Growth + Personal Freedom:
Results:
- Scaled from one location to four (including a training facility)
- Diversified revenue streams: treatments, education, deposits, wellness, events
- Built a fully functional leadership team with systems that run independently
- Freed owner from operational bottlenecks and enabled her to work in her zone of genius
- Positioned her as a national authority, allowing her to selectively take clients and grow her brand