Med Spa faced fluctuating revenue and underperformance in retail sales relative to service revenue.
Approach:
Operational Alignment:
Conducted a deep dive into revenue trends, HR policies, and operational systems, identifying gaps in performance tracking and accountability.
Leadership & Team Optimization:
Implemented structured leadership meetings, including daily huddles and monthly performance reviews. Adjusted team structures, including strategic staffing changes.
Revenue Optimization:
Redesigned service packages and pricing strategies to align with revenue goals. Introduced goal-setting frameworks and implemented retail-to-service bundling strategies.
Sales Event Execution:
Planned and executed a revenue-focused sales event using the Sales Event Blueprint, California Spa generating $35,000 in a single day with an 80% conversion rate.
Results:
- Consistent $100K+ monthly revenue achieved within two months.
- Retail revenue increased from $6,000 to $15,000 monthly.
- Retail-to-service ratio improved from 6% to 16%.