Owner sought to diversify service offerings and increase revenue while maintaining operational stability. The primary goal was to expand into wellness services while preserving service quality.
Approach:
Foundational Alignment:
Conducted a full operational audit to confirm the clinic was ready for service expansion. Gaps in task management and SOP alignment were identified and corrected.
Service Expansion Planning:
Conducted a market analysis to identify high- impact service additions, including weight management and hormone therapies. Collaborated with the owner to refine the service offering and pricing models.
Talent Acquisition:
Designed a recruitment strategy to attract specialized wellness providers, including job descriptions, qualification criteria, and a structured multi-stage interview process. Successfully placed a provider who aligned with the clinic’s service standards.
Service Launch:
Developed a comprehensive launch campaign, including staff education, cross-referral strategies, and targeted promotional campaigns.
Results:
- Successfully launched a wellness services line, resulting in a measurable increase in monthly revenue.
- Improved space utilization by maximizing treatment room efficiency.
- Increased client retention by offering a broader range of services.